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How to Switch COAM Providers in Georgia
If poor service, machine downtime, weak game performance or lack of communication is hurting your location, it may be time to compare your current COAM provider with another Georgia Class B Master Licensee.
Can You Change COAM Providers in Georgia?
Yes, Georgia has an official process for changing the Master Licensee associated with a COAM location, but a location should not simply remove one provider's machines and install another provider's equipment on its own.
Georgia Lottery Corporation publishes a formal Change of Master to Place COAMs process for locations changing Master Licensees.
Before making any change, the location should review its current agreement, applicable Georgia COAM requirements and any required forms or approvals.
Why Georgia Locations Consider Switching COAM Providers
Frequent Downtime
Machines that remain out of service cannot generate revenue and can cause regular players to visit somewhere else.
Slow Service
Waiting days for a technician can turn a small equipment problem into a larger revenue problem.
Repeated Breakdowns
Fixing the same problem repeatedly without addressing the underlying issue can create unnecessary downtime.
Weak Game Mix
Poor-performing games should be evaluated and adjusted instead of sitting untouched indefinitely.
Poor Communication
Location owners should know who their account contact is and receive clear answers when problems arise.
No Growth Strategy
A COAM provider should look beyond installation and identify ways to improve the room over time.
How Changing a Georgia COAM Provider Works
Review Your Current Agreement
Understand your existing contract, term, service obligations, termination provisions and any applicable notice requirements.
Evaluate the Problems
Document downtime, service issues, repeated failures, communication problems and other performance concerns.
Compare Providers
Evaluate potential Master Licensees based on service, uptime, game management, redemption and ongoing support.
Follow the GLC Process
Use the current Georgia Lottery Corporation Change of Master process and any other required documentation.
Coordinate the Transition
Machine removal and new installation should be coordinated around applicable approvals and the location's operating needs.
Relaunch the Room
Treat the provider change as an opportunity to improve game mix, layout, signage, redemption and the player experience.
Review Your Existing COAM Agreement
A regulatory process for changing Master Licensees does not automatically eliminate contractual obligations between a location and its existing provider.
Before taking action, review the actual agreement you signed. Look for provisions addressing:
- Contract term
- Renewal provisions
- Termination rights
- Required notice
- Service obligations
- Performance standards
- Machine removal
- Dispute procedures
What Should You Compare Before Choosing a New COAM Provider?
Don't Choose Based Only on:
- Promises made during the sales process
- How many machines they want to install
- One popular game title
- Provider size alone
- Short-term incentives
Compare Actual Operations:
- Machine uptime
- Service response
- Preventive maintenance
- Game-performance reviews
- Account management
- Redemption support
- Marketing support
- Room optimization
Machine Uptime Should Be One of Your First Questions
The most exciting game on the market has very little value to your business when it is out of service.
Ask every provider one simple question:
“What percentage of the time are your machines actually working?”
Then ask how they measure it, how service calls are tracked, how quickly technicians respond and how repeated issues are handled.
Explore Diamond Service & UptimeA Weak Game Shouldn't Sit There Forever
COAM performance changes over time. Players change, game preferences change and individual machines can perform very differently from one location to another.
Your provider should regularly review performance and identify machines that may need to be changed, repositioned or replaced.
Review the Data
Look at actual machine performance rather than relying only on assumptions about which games should perform.
Identify Weak Games
Machines consistently underperforming the rest of the room deserve attention.
Optimize the Mix
The best lineup is the one that performs at your particular location—not necessarily the one installed everywhere else.
What Changes When You Move to Diamond?
Changing providers should create a noticeable improvement in how your location is supported.
- Service-focused operation
- High uptime priority
- Preventive maintenance
- Performance reviews
- Game mix optimization
- Gift card redemption support
- Marketing and signage support
- Dedicated account management
The relationship shouldn't end when the machines are installed.
Diamond stays involved to help identify downtime, weak games, layout problems, redemption issues and opportunities for continued growth.
Request a Diamond ComparisonLet Diamond Review Your Current COAM Setup
You do not have to commit to changing providers just to understand whether your current operation could be better.
Diamond can review factors such as:
- Current machine mix
- Room layout
- Visible downtime
- Machine condition
- Player signage
- Redemption flow
- Available floor space
- Overall player experience
That gives you something concrete to compare against what your current provider is delivering.
Compare Your COAM Operation
Switching Georgia COAM Providers: FAQs
Can I change COAM providers in Georgia?
Georgia Lottery Corporation provides a formal Change of Master process for locations changing the Master Licensee that places COAMs at the business. The location must also consider its existing contractual obligations.
Can I just remove my current provider's COAM machines?
Locations should not remove or replace machines informally. Georgia's COAM rules govern the removal and replacement of machines, and locations should follow the current Georgia Lottery Corporation process.
What is a Change of Master form?
The Georgia Lottery Corporation publishes a Change of Master to Place COAMs form used in the process of changing the Master Licensee associated with a COAM location.
Does changing COAM providers cancel my existing contract?
Not necessarily. Regulatory permission to change Master Licensees and contractual rights between a location and its current provider are separate issues. Review your existing agreement and obtain professional advice if needed.
What should I look for in a new COAM provider?
Compare uptime, service response, preventive maintenance, game-performance reviews, room optimization, gift card support, marketing and ongoing account management.
Can Diamond review my location before I decide to switch?
Yes. Diamond can evaluate your current machine setup, room, service concerns and overall COAM operation so you can make a more informed provider comparison.
Not Happy With Your Current COAM Provider?
Let Diamond review your location, service issues and current machine setup. See what we would approach differently before you make a decision.
Request a Provider Comparison