Not All COAM Companies Are Created Equal

Choosing a COAM provider is one of the most important decisions a Georgia business owner can make.

Many providers promise:

  • More revenue
  • Better machines
  • Bigger payouts
  • Faster installs

But the reality is that long-term success depends on much more than the machines sitting on your floor.

The best COAM partnerships are built on service, support, compliance, marketing, and operational excellence.

Before signing a contract or switching providers, here’s what every location owner should evaluate.

Don’t Compare Revenue Projections Alone

One of the biggest mistakes operators make is choosing a provider based solely on revenue promises.

While revenue is important, projections are often based on assumptions.

The real questions should be:

  • How will they help increase revenue?
  • What support do they provide after installation?
  • How often will they review performance?
  • What happens if revenue declines?

A provider should have a clear strategy for helping your location grow—not just a sales presentation.

Evaluate Service Response Times

Machines generate revenue only when they’re operational.

Ask every COAM provider:

How quickly do you respond to service calls?

Do you offer weekend support?

How do you handle emergency issues?

What are your uptime goals?

Downtime directly impacts player satisfaction and revenue.

The best providers focus heavily on preventive maintenance and fast response times.

Learn more:

Why Machine Uptime Matters

Ask About Preventive Maintenance

Many companies only show up when something breaks.

The best providers work to prevent issues before they occur.

Ask:

  • Do you perform preventive maintenance?
  • How often are machines inspected?
  • How are recurring issues tracked?
  • What is your maintenance process?

Preventive maintenance is one of the biggest factors in maintaining long-term revenue performance.

Understand Their Marketing Support

Many COAM companies install machines and disappear.

Successful locations require ongoing marketing support.

Ask:

Do you provide signage?

Do you offer social media marketing?

Do you assist with promotions?

Do you provide player engagement strategies?

Marketing often makes the difference between average and exceptional performance.

Learn more:

COAM Marketing Georgia

Review Their Revenue Optimization Process

Revenue optimization should be ongoing.

Ask:

  • How often do you review location performance?
  • Do you provide analytics?
  • Do you recommend machine swaps?
  • How do you identify growth opportunities?

The best providers don’t simply collect revenue.

They actively work to increase it.

Compare Service Level Agreements (SLAs)

An SLA often reveals how confident a provider is in their service.

Ask:

Do you provide written service guarantees?

Are uptime expectations documented?

What happens if service standards aren’t met?

A provider willing to stand behind their service is typically more invested in long-term success.

Evaluate Compliance Knowledge

Georgia COAM regulations continue to evolve.

Your provider should be knowledgeable about:

  • Georgia Lottery requirements
  • Redemption procedures
  • Gift card compliance
  • Machine regulations
  • Licensing requirements

Compliance mistakes can become expensive.

Choose a provider that prioritizes staying ahead of regulatory changes.

Learn more:

COAM Compliance Georgia

Look Beyond Machine Selection

Many companies focus heavily on machine inventory.

Machines matter—but they aren’t everything.

A strong provider should also deliver:

  • Reliable service
  • Fast response times
  • Marketing support
  • Revenue optimization
  • Compliance assistance
  • Strategic guidance

The machines get players in the room.

The support keeps them coming back.

Ask About Account Management

Many operators never hear from their provider until there’s a problem.

Ask:

Will I have a dedicated account manager?

How often will my location be reviewed?

Who do I contact for support?

Will someone help me grow my business?

Strong relationships often produce stronger results.

Red Flags to Watch For

Be cautious if a provider:

🚩 Focuses only on revenue promises

🚩 Has no formal service process

🚩 Doesn’t discuss maintenance

🚩 Offers little marketing support

🚩 Avoids discussing compliance

🚩 Has no performance review process

🚩 Cannot explain how they improve struggling locations

These are often signs of a transactional provider rather than a long-term partner.

What Makes a Great COAM Provider?

The best COAM companies deliver:

✅ Reliable uptime

✅ Fast service response

✅ Preventive maintenance

✅ Revenue optimization

✅ Marketing support

✅ Compliance expertise

✅ Dedicated account management

✅ Long-term partnership

When evaluating providers, focus on total value—not just machine placement.

Frequently Asked Questions

What should I look for in a COAM company?

Look for strong service, marketing support, compliance knowledge, preventive maintenance, and revenue optimization strategies.

Are all COAM providers the same?

No. Providers vary significantly in service quality, support, response times, and long-term commitment to location success.

Why is service important?

Machines that are offline cannot generate revenue. Service quality directly impacts uptime and profitability.

Does marketing support matter?

Absolutely. Marketing can improve player awareness, engagement, and long-term revenue growth.

Why Locations Switch to Diamond Amusements

At Diamond Amusements, we believe successful COAM partnerships are built on more than machines.

We focus on:

  • Industry-leading service
  • Revenue optimization
  • Marketing support
  • Compliance expertise
  • Dedicated account management
  • Long-term location growth

Our goal isn’t simply to install machines.

Our goal is to help locations maximize revenue and create lasting success.

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